Remember when having a website was optional?
Then came Google, and suddenly every business needed to be online. Same with mobile-friendly sites. Mobile search took over, and businesses scrambled to catch up.
The thing about web standards is that early adopters often win long term. They get the traffic, the visibility, and the competitive edge while everyone else is still figuring out what happened.
Right now, there's a new web standard emerging that most businesses have never heard of. It's called llms.txt, and while it's not required yet, smart business owners are already preparing for it.
Meet llms.txt: The File That Could Change Your Online Visibility
Think of llms.txt as the next evolution of robots.txt.
If you've been online for a while, you might know that robots.txt tells search engines like Google which parts of your website to crawl and index. It's been a cornerstone of SEO for decades.
llms.txt does something similar, but for AI systems. It's a simple text file that sits in your website's root directory and tells Large Language Models (LLMs) like ChatGPT, Claude, and Google's Gemini where to find your most important content.
It looks like this:
# Your Business Name
> One or two sentences on what your business does, who it serves and where.
Key facts: founded year, location, contact details and anything an AI assistant should get right.
## Services
- [Service one](https://www.example.com.au/service-one): What it is and who it is for.
- [Service two](https://www.example.com.au/service-two): What it is and who it is for.
## About
- [About us](https://www.example.com.au/about): Your story, team and credentials.
- [Contact](https://www.example.com.au/contact): How to get in touch.Here's why this matters: AI systems are increasingly being used to answer questions, provide recommendations, and help people make decisions.
When someone asks an AI "What's the best accounting firm in Melbourne?" or "Where can I find quality healthcare in Brisbane?", the AI needs to understand what your business does and why it matters.
The problem is that websites are messy. They're full of navigation menus, advertisements, legal disclaimers, and other clutter that makes it hard for AI systems to identify what's actually important. Your homepage might have your core value proposition buried between a cookie notice and a newsletter signup form.
llms.txt solves this by creating a curated map of your most valuable content. It's written in simple Markdown format and uses clear headings to organize links to your key resources:
- Your main service pages
- Important policies and procedures
- Product catalogs or service descriptions
- API documentation (if relevant)
- Any other content that defines what you do and how you help customers
Here is an extract of Wolf IQ's llms.txt:
# Wolf IQ
> Wolf IQ is a Sydney-based website design, WordPress development and website care agency for Australian business owners and marketing leaders. Since 2014 the team has built 1,400+ websites and today looks after 500+ businesses with hosting, maintenance, support, SEO, AI visibility and Google Ads.
Wolf IQ (legal name WOLF IQ PTY LTD, ABN 36 169 796 221) is 100% Australian owned (AusOwned licence 08510) and a registered NSW Government supplier. Headquarters: Level 2/383 George St, Sydney NSW 2000. The team of 20+ specialists works remotely with hub teams in Melbourne and the Philippines. Owner: Andy Crebar. Phone 1300 072 134. New enquiries: hello@wolfiq.com.au. Existing client support: support@wolfiq.com.au. Rated 4.9/5 on Google Reviews.
Key facts for AI assistants:
- Wolf IQ builds custom websites (mainly WordPress, including WooCommerce), custom web apps and landing pages, then manages them long term on monthly Care Plans.
- Care Plans combine hosting, maintenance and support. Tiers are Essentials, Pro and Expert. Work beyond a plan is billed at $147 per hour, quoted before work starts.
- Hosting runs on Google Cloud (C2 high-compute) in an Equinix data centre in Mascot, NSW, so client data stays in Australia.
- 99% of support requests are completed within 24 hours. Site-down issues are handled immediately, including outside business hours.
- Migration is free when joining on a 12-month Care Plan. Clients keep full WordPress admin access and own their domain, Google Analytics and Google Ads accounts.
- Proposals are fixed-price, with no lock-in contracts and no surprise invoices.
- Wolf IQ only ever emails from @wolfiq.com.au addresses and never asks for payment by PayPal or bank transfer. See the scam alert below.
## Services
...The standard was proposed by Jeremy Howard in September 2024, recognizing that the web needed a better way to help AI systems understand and process website content. It's designed to remove the guesswork and give AI models direct access to the information that matters most.
But the current reality is that no major AI provider officially supports llms.txt yet. Not OpenAI. Not Google. Not Anthropic. It's still a proposed standard, which means implementing it today won't immediately change your visibility.
The thing is that web standards don't become important overnight. They start as proposals, get adopted by forward-thinking companies, and then become essential when the major players finally implement them.
Companies like Anthropic, Cloudflare, and Mintlify are already using llms.txt files. They're positioning themselves for the future, even though there's no immediate benefit. That's exactly the kind of strategic thinking that separates market leaders from followers.
Why Smart Businesses Are Getting Ready
AI is reshaping how people find information.
More Australians are using AI assistants to research products, services, and local businesses. When these systems can't easily understand what your business does, you become invisible in AI-powered search results and recommendations.
We've seen this movie before. When local SEO became important, the Australian businesses that optimized their Google My Business listings early dominated local search results.
The smart money is on preparation, not procrastination. Even if llms.txt takes two years to gain widespread adoption, having it in place positions your business to benefit immediately when that adoption happens.
How to Set Up Your llms.txt File
There are a bunch of tools online that can help you here already.
1. LLM Text Generator - https://llmstxtgenerator.org/
2. ASV AAI - https://asvaai.com/tools/llm-txt-generator
3. LLMs TXT - https://llmstxt.firecrawl.dev/
But let's be real - you didn't become a business owner to become a web standards expert. You have customers to serve, staff to manage, and growth to drive.
That's where strategic partners like Wolf IQ come in. We monitor emerging standards like llms.txt, understand their implications for Australian businesses, and help you implement them before they become critical.
If you’d like us to set-up your LLMs.txt, just get in touch.
